As a child in Chile, in front of his father's bakery, Maximo Morales opened a small business venture.

Max sold fruit and vegetables to the eager hungry public. This was the creative seed that blossomed into Pistachio, the bakery and cafe Max currently owns and operates. Max's father owned several bakeries in Chile so baking is in Max's blood.

In 1983, Max immigrated to the United States and began his training.  After studying to become a chef in hotel management, he spent nine years with the Marriott Corporation. For the next nine years, Max honed his skills as a baker and businessman at La Madeleine where he served as a manager and then a general manager.

Finally, in 2005, Max was able to realize his lifelong dream of opening his own place. Pistachio is the product of all his years of training, but the personal warmth that Max exudes toward every customer is what makes Pistachio a real success.